Frozen herbs: practical, ready-to-use… and eco-friendly

Packaging design: the example set by Agrifood

Frozen herbs can definitely be a great help in the kitchen: you won’t have fresh herbs or vegetables available every day to prepare your favourite dish and these frozen solutions can really save the day, adding a touch of taste and freshness to your daily meals.

Agrifood is a fine example of a brand that has always put quality and fresh ingredients first; and just as important, they use eco-friendly packaging.
In time this firm conviction became real added value for the company, and made them an example of innovation to follow in the agricultural and food industry.

As well as using a processing method that preserves all the flavour and increases the quality of the product, so it’s almost as good as when picked fresh, in 2013 Agrifood introduced new packaging with a lightweight PET PAC Spout opening and closing system that weighs at least 75% less than traditional opening systems, in a design that doesn’t need bonding.

Other advantages: definite gains in terms of logistics, requiring one box less in every seven, with the rationalization of display spaces in points of sale, where these revolutionary packs can be stacked taking up a lot less space than classic dispensers.

These qualities and advantages helped Agrifood win the “Certified Quality” and “Eco-sustainability” prizes at the TuttoFood Trade Fair.
But the search for ever increasing quality and improved customer service doesn’t stop here for Agrifood.
In 2017 the company presented a new mono-material carton with a water-repellent paperboard PAC Spout suitable for foodstuffs.
With this innovation, at the last edition of the Marca Trade Fair in Bologna, the company also won the ADI Packaging Design Award @ Marca 2017 for the design, its green identity and unwavering practicality.
This is proof of how raw materials, the consumer and sustainability can represent a hand of three winning cards to stand out from the crowd on the market, be chosen and remembered.

New dosing systems: the end of the line for plastic?

Most brands of kitchen herbs and spices choose pack solutions that appear to have a greater visual impact, but in reality are a waste in economic, logistics and environmental terms.

You’ll notice that all these packs have brightly coloured plastic opening systems, certain to catch the eye. These manufacturing choices lead to various problems:

• the opening system is difficult to bond precisely;
• the required machinery is very expensive;
• at least one person has to be employed specifically for the quality control of these opening systems;
• dosing is sacrificed in the name of design, because either too much or too little product is poured out;
• the use and disposal of plastic has a high environmental impact.

We are all the more convinced that the passion for what we do, combined with research into innovation and putting the focus on the consumer, will help us improve “smart” dosing systems made of eco-compatible materials able to simplify our lives on a daily basis, to day by day take another step in the right direction.
We must take care of our “home” to take care of our business. Don’t you agree?