Fake detergents: a persistent problem for major brands

It’s a short step from major retail chains to your local minimarket.
Washing powders produced by multinationals are sold all over the world, not only by major retail chains but also in your corner shop and local minimarket. It’s normal to find these products everywhere, considering the selling power of the brand.
The problem is that an estimated 5-10% of these products are fake and these sub-standard products aren’t easy to recognise.
That’s because they come in what looks like the real packaging.
So? The consumer chooses them and then feels let down, which starts a vicious circle of complaints, negative reviews and opinions passed on to friends and relatives that can all but destroy the brand awareness a company worked so hard to create.

Protect your brand to protect the consumer

It takes a lot of meticulous planning and significant investments to launch a product on the market.
Attention to detail is the “modus operandi” the company uses to diversify its offer, and make its product stand out from the crowd both in terms of the quality of the final product and the global experience a potential customer might have.
This includes creating packaging to emphasise the company’s brand identity: something that’s easily recognisable and impossible to fake. How can you do this? All the fake washing powders found in corner shops were missing one tiny, but very important detail: the dosing spout.

The spout is an invention that isn’t easy to copy, that defines a product in terms of quality and customer experience. Customers often choose products with a dosing spout because they know nothing else is as easy or practical to use.
The price of a spout is absolutely cost-effective in terms of production and means the company’s products will easy be recognised, while being protected against what might add up to considerable damage to the brand’s image caused by a phenomenon like counterfeiting, something that never tires.

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