When the consumer’s focus is on child safety (first and foremost)

The cleaning products’ market: what focus is there on child safety?

One of the most frequent causes of admission to the paediatric ward is for children who have been poisoned by toxic substances.
Products we use on a daily basis, such as household cleaning products and washing powders, on the one hand help simplify our lives, but on the other can be a danger to our children, especially young children from 1 to 3 years of age.

Accidents can be caused by carelessness, by parents who might be distracted and inadvertently leave detergents where children can reach them. But carelessness is just part of the cause, because some packaging can’t be closed safely again once it’s been opened.

Washing powder packets are often easy to open and can’t be closed safely and hermetically again: so it’s easy to see why we need to use safe packs to protect the health of all, especially that of children.

Spout: the safest solution

A washing powder pack with a spout can be closed again in a much safer way than other packs which, once open, make what’s inside easily accessible to children.

Thanks to the design, position and method of use, the spout doesn’t represent such an immediate way for a young child to get at what’s inside the packet.

The advantage of the spout, apart from being more practical to use, is the added value in terms of child safety: a pack closed with this system creates an effective hermetic seal so the product can’t spill, and above all it can’t be tampered with or swallowed by those who aren’t old enough to know what’s edible and what isn’t.

Using this solution increases the level of trust people in this market segment have in your product, in other words the parents, who feel reassured they’re using a far safer system, so they’re certainly more likely to purchase a product with a dosing system, one that’s useful and above all safe.